Shaping Moonpig's design system
Our users rely on little nudges throughout the year to help them stay on top of their social game. I designed several experiments to increase those triggers
For this quarter the app team has 3 key results we need to smash, and total number of reminders set per user is one of them.
##Understanding Considering the existing behaviour of some of our best customers we were able to observe:
Most of them were using our current trigger emails based on the previous years purchase.
Users that have interacted with the reminder feature are more loyal.
Users that have reminders set convert better.
I organised a workshop with the team and we looked at how we could
If we ask for reminder at the right time user will be more likely to set a reminder
If we create a reminder and ask for confirmation user will create one
If we combine reminders in an existing form user will fill it
Setting a reminder throughout the journey is performing the best
Users have loads of calendar event we could use to create reminders