The studio is our USP and it is what has made our service so successful. It allows to quickly add personal touches to one of our 10 000+ design templates. To make sure anyone can say what they want for someones day.
As any tool ages and needs to constently improve itself, we introduced several interaction improvments to make the experience easier and faster.
|Enthusiastic Givers||Spend To Impress|
|Core need: Give her friend the perfect birthday celebration||Core need: Buy something impressive to stand out|
|Over Index - 16-44 and femaleSkewed more heavily to North, Midlands, Wales and EastLoving life, Caring mums (and some dads) Busy schedules Very active social life,Socially and culturally mindedCompassionateimaginative and open-mindedIn full time employment and some part time||Over Index - 16-24 & 25-34Skewed to London and maleA work-hard play-hard attitude- sets about to get the things they like, and believes strongly in sharing the ‘finer things’ with people they’re close toCompetitive, ambitious, materialistic and self confidentSeeks to wow the recipient of gifts and acquire new ways of doing things, striving to set themselves apart and reflects a positive impression of themselves.Often forgetful - due to busy lives often forgetful with buying cards and gifts – regularly need to be reminded about specific occasionsAll roads lead back to me – firm belief in moderating and looking after your image as vital component to your identity and social status.|
A more realistic card interaction
Using real life metaphores, we can unlock more natural interactions and suplement typical interactions like taps with swipe and drags in order to make the product feel more real and physical.
In situation editing.
Finding the right words
Learning from our customer interviews, it was apparent that finding the right words to put in a card was sometimes the reason why people would not convert. We built an experiment and tested our assumption, that a little inspiration nudge would allow our users ( especially the spend to impress ) to write the right message and buy the card.
Accessing tools easily
In the previous iteration of the text editing tools, the size, font, colours and alignement were hidden behind a FAB button floating above the keyboard. Exposing those tools increased use by 25%