Hello! I'm Edward, a passionate design leader. I design, code & love solving user problems

I'm currently a product design lead at floww.io building the future of private markets. Previously at ZAVA (private healthcare) and Moonpig the leader in personalised cards and gifts.

As a user experience leader I strive to build the right things and build the things right. Read more about it here For the last 10 years I've learnt to balance between process and execution, maximising outcome and reducing risk. Checkout my work

In my spare time, I love working on side projects and new ideas that help me grow my skills and navigate different problem spaces.

I'm always welcoming new exciting initiatives. Contact me