10+ years of experience. Skills sharpened for today and tomorrow’s challenges

I have been working as a product designer for over a decade and specialises in offline/online experiences.

I spend most of my time dissecting end-to-end journeys (Consumer facing as well as internal processes) of existing products, highlighting pain points and areas of improvement.

Having trained as an industrial designer, looking through every step of processes from doodles on a napkin to mass-production planning, my experience was easily transferable to the digital tech industry. My multiple years of entrepreneurial and freelancing projects have added critical skills and ways of working to my routines allowing me to strive in most situations.

On a personal level, I'm passionate about new technologies and design. I am always trying to learn something new or try out a cool tool. As a Frenchman, I'm a food nerd. I spend most of my free time with my wife and daughters exploring the streets of London finding new restaurants and shooting every moment of our life with my camera 📸

My values and beliefs applied in my daily work 👇


Empowering and guiding to viable solutions. I strive to understand my team's needs, strengths, and weaknesses to maximize our chances to succeed.

Prospective thinking

Exploring long-term opportunities and defining paths to get there. I strive to provide stakeholders bold concepts with viable design increments to build ambitious and scalable products.

Product thinking

Unpacking problems and delivering meaningful solutions. I strive to solve the right problems offering our users the best possible experience.

Radical transparency

No unturned stones as they can hide gems. I strive to give objective and candid feedback allowing our conversation to be deep and passionate.


Creating and facilitating common grounds to observe opportunities from multiple angles. I value the different perspective that each and one of us bring to the table. Without deep collaboration, solutions are often wrong.

Focused empathy

Understanding our users, their mental model, and the reasons behind their actions. I strive to portrait the most relevant picture of a user and maximize product relevance.

Technical literacy

The unspoken language. Allowing me to contribute to every stage of the product development cycle. From architecture discussions to pixel-pushing, I strive to reach high software standards.

Interface building

Balancing simplicity, aesthetic with usability, and accessibility. I believe that if an interface has to be explained, then there is something wrong.

Giving back

Acknowledging that you are not here only because of yourself. Mentors, writers, colleagues, and our communities contribute every day to our growth and I believe it is our responsibility to give back whenever the time comes.

Breaking the ice

Making the group flow! I am passionate about making the atmosphere comfortable enough so we can all contribute with confidence.

Edward B