I'm Edward, a product designer and entrepreneur based in London. Currently redefining healthcare at Zava, previously UX at Moonpig. I'm passionate about new technologies, always trying to learn something new and definitely a food nerd. I spend most of my free time with my wife and daughters exploring the streets of London and shooting stuff with my camera 📸
Designing Moonpig's handwriting scanner feature
Designing creative tools for digital natives, but also less confident users. Helping them make their celebrations as personal and unique as possible
Refactoring Moonpig's navigation
Moonpig customers love our cards but struggle to find them on our apps.